.juicer

From .Juicer

Why digital media?

Gen-c customers who

 

What about indonesian customers?

Love to form a virtual groups; in yahoogroups or googlegroups, Indonesians are forming so groups based on type of car, gadget, hobby, schools, universities, etc most of them extend the accessibility to their handhelds

SMS societies (1/5 population of China, 1/2 number of SMS sent compare to China - China:1 bio SMS/day, Indonesia: 500 million SMS/day) 20+ mio internet users 60+ mio mobile connectivity (effectively 30 mio unique users) 4+ mio Indonesia internet users are in a community portal

 

Mobile media potentials?

30% penetration mobile connectivity, will reach 75% on 2015 (analyst) cover 90% of population (Indonesia : 4th largest population country) mature SMS and mobile content market 3 from 5 people are sleep with their mobile phone near them 90% mobile subscribers connect 24/7 personalized; shows subscriber’s personality future payment channel (BI had released regulation related to mobile payment) supported by rich media devices always carried.

 

who’ll use mobile media?

Global : 86% of major brands will allocate 10% from their media budget, more than half ready to spend 25%

Indonesia : Major Brands FMCG are aware of mobile strength, but they haven’t find any creativity that can represent their campaign comments: “existing premium SMS program will effective in one or two period, but will have contra- productive effect....” (brand manager, leading FMCG company) “we believe in mobile media power, but it must be aligned with our campaign, values, and reach the same goal....” (former executive, leading advertising agency) “it’s SMS generation, somehow we need to find a way to think like them, know what they like, and understand them....” (analyst) “community marketing will be our interest in this product launch.....” (marketing director, AHM - .juicer client)

 

INDUSTRY'S ACTORS

Mobile Carriers protect subscriber’s privacy, to maintain brand credit and image had known all the potential, approached by mobile campaign platforms vendors focus to core product and compete with incumbents looking for additional revenue stream sources as an impact of competition in ‘price sensitive’ customers justification on investments; mobile marketing case studies in other country will not work effectively in ‘unique’ market like Indonesia (most of the case are made on controlled mobile market environment - handsets are controlled by mobile carriers (no problem on GPRS setting, handset compatibility with java applications), GPRS/Data service is pre-setting)

Mobile Subscribers always be ‘the victims’ on previous sponsored SMS premium programs; don’t have clear direction to opt in - opt out SMS society never enjoy personal value of mobile technology, because of non-relevant promotion most of them are still interested in SMS program that offers rewards/prizes 16-24 y.o are SMS generation; they have their own way to communicate, shop/buy, love to be acknowledged requiring high quality network, reliability, and rich features with competitive price

Brand Owner Understand the urgency to have alternative media doesn’t understand what and how mobile technology can/may be take part as a media communicate with consumers more affordable CRM methods will our message relevant to them? uniqueness mobile marketing require agency that understand mobile technology as well as marketing strategy measurable win-win mobile programs productive, clear, and aligned with campaign goal achieve engagement follow ups

 

INTERNET MEDIA POTENTIALS, Indonesia love to form a virtual groups; in yahoogroups / googlegroups, Indonesian are forming so groups based on type of car, gadget, hobby, schools, universities, etc most of them extend the accessibility to their handhelds 4+ mio Indonesia internet users are in a community portal Indonesia’s community forum (Kaskus.com) is in the TOP rank of highest hit and members mobile internet penetration create new potential internet users (IM2 mobile internet subscriptions increment 10,000 / week)

 

TOP 10 URL accessed by Indonesia’s Internet users (alexa.com):

1. Yahoo - search, chat, news, online games

2. Friendster - community, in site applications

3. Google.co.id - search, google docs

4. Google.com - search, google docs

5. Blogger - Blog site own by google

6. YouTube - User Generated Content by google

7. Kaskus - Komunitas Indonesia - local community site containing forums

8. RapidShare - File sharing

9. Multiply - Community

10. Detik.com - News

Keywords; share, community, groups, interactive, functions, news, exciting

 

INTERNET MEDIA our way Indonesia market; starts a breakthrough concept of internet interactivity except promotion give the real and instant prizes/benefit, don’t do email broadcasting unless users are willing to receive it. work with low bandwidth network made us think some other innovative way to do things a blog is not an advertorial media, we never suggest a company to build their own blog and talk about their product and has its own moderator. because blog is suppose to be user’s generated contents know who we talked to, what they like